Tenant Placement: 5 Tips to Attract Tenants in a Tough Jacksonville Market

Tenant Placement: 5 Tips to Attract Tenants in a Tough Jacksonville Market

Renting is a more popular housing option than ever: Over a third of households in the United States rent, rather than own their homes outright.

If you are a property manager, you may have trouble with tenant placement in a tougher real estate market such as Jacksonville. Here are some ways to ensure you can get the best tenants.

1. Utilize New Technology

With many online resources, it is easier than ever to expand your potential pool of renters. Many websites allow you to list your property and connect with potential tenants through the platform.

You can also use technology like virtual tours. If a tenant wants to move in from out of state or can't view the property in person, they can still experience a walkthrough within a screen.

Social media sites such as Facebook have local community groups where people look for tenants and housing. Search for people who fit your qualifications and are in need of housing, or list your property in the group to attract tenants.

2. Improve Your Listing

With so many properties available, it is vital that your listing stands out. Highlight the best features of the property to make it easily visible to tenants. These can include:

  • local schools
  • parks
  • shopping and dining
  • neighborhood
  • updated features
  • low rent

Look at properties that seem to get a lot of traction and use some of their tactics to update your listing. Many sites also allow you to pay extra so your property shows up at the top of the list in your area or ZIP code.

3. Survey Current Tenants

Property managers should consistently ask their tenants what they can do better. Send out tenant surveys through your property management company to get honest feedback from your renters.

Make sure that you use an anonymous method to survey your tenants. They may feel more open to giving honest feedback without the fear of repercussions.

4. Offer Move-in Deals

Sometimes it can be difficult for potential tenants to pay the full cost of moving in. Fees like first and last month's rent, security deposits, pet rent, and other expenses can add up quickly.

See if you can incorporate tenant discounts into your budget. If you find good tenants, the expense will pay for itself, especially with future lease renewals.

5. Get Referrals From Existing Tenants

One of the best ways to find good tenants is to ask existing tenants. Tenants you trust are a valuable resource for helping friends and family find housing.

You can ask your tenants to pass along contact information to potential renters for a tenant screening. If your property management company uses a tenant portal, you can have existing tenants submit referral forms online as well.

Make Tenant Placement Easy in Jacksonville

If you're worried about tenant placement, you should not be. With this guide, you can fill your available units easily with qualified tenants.

Want to learn more about property management in Jacksonville? Check out our website or contact us today to get in touch.